Content Calendar Generator

# Content Calendar Generator Playbook

This playbook empowers content creators and agencies to effortlessly generate weekly content ideas. It leverages AI to analyze your niche, past content performance (if integrated), and trending topics to provide fresh, relevant, and engaging content suggestions, keeping your content pipeline consistently full.

## 1. Prompt Pack

These prompts guide your AI in generating high-quality content ideas. Customize them to align with your content pillars, target audience, and specific platforms.

### Core Content Idea Generation Prompt

```
"You are an expert content strategist for a [Your Niche, e.g., SaaS for agencies]. Your task is to generate 5-7 fresh content ideas for the upcoming week, suitable for [Platform(s), e.g., LinkedIn, X/Twitter, Blog]. Base these ideas on:
- **Primary Content Pillars:** [List 2-3 main content themes, e.g., agency operations, AI tools, founder growth].
- **Recent Discussions/Trends:** (If available) Consider insights from recent social media trends, industry news, or common pain points discussed in [Relevant Community/Dump].
- **Past High-Performing Content:** (If available) Reference themes or formats from content that resonated well previously.

For each idea, provide:
- **Topic/Hook:** A compelling title or viral hook.
- **Angle/Format:** The content approach (e.g., 'how-to guide', 'hot take', 'thread', 'case study').
- **Target Audience Benefit:** Briefly state who it helps and how.

Save this generated content calendar to memory/content-ideas/weekly-calendar-{YYYY-MM-DD}.md."
```

### Prompt Variations:

*   **X/Twitter Thread Ideas Prompt:**
    ```
    "Generate 3-5 X/Twitter thread ideas for [Your Niche]. Each idea should have a compelling opening hook, 3-5 core points, and a clear call to action. Focus on trending topics related to [Relevant Keywords]."
    ```
*   **Blog Post Outline Prompt:**
    ```
    "Based on the generated weekly content ideas, select one blog post topic: [Selected Topic]. Draft a detailed outline including: Introduction (hook, problem), 3-5 main sections (with sub-points), Conclusion (solution, CTA), and 3-5 SEO keywords."
    ```
*   **LinkedIn Post Ideas Prompt:**
    ```
    "Develop 3-4 LinkedIn post ideas for the week. Each post should be professional, insightful, and encourage engagement among [Target Audience, e.g., agency owners, consultants]. Focus on [Specific Theme, e.g., operational efficiency]."
    ```

## 2. Setup Guide

To implement the Content Calendar Generator Playbook:

1.  **Save the Playbook:** Save this content as `playbooks/content-calendar-generator.md` in your workspace.
2.  **Create Cron Configuration:** Create `playbooks/content-calendar-generator-cron.json` in your workspace, using the "Config Snippet" below. This sets up automated weekly content idea generation.
3.  **Define Content Pillars:** Clearly define your main content themes or pillars within the `Core Content Idea Generation Prompt`. This helps the AI stay focused.
4.  **Integrate Trend/Performance Data (Optional but Recommended):** For richer insights, connect tools that provide social media trends, industry news, or analytics on your past content performance. This may involve:
    *   **Social Listening Tool:** (e.g., `web_search` for trending topics, or integration with social media APIs if available).
    *   **Analytics Platform:** (e.g., Google Analytics, social media insights platforms if APIs are accessible).
    *   **Internal Data:** Ensure your agent has access to `memory/` files containing past content performance or relevant industry dumps.
5.  **Activate Cron Job:** Once `playbooks/content-calendar-generator-cron.json` is in your workspace, OpenClaw will automatically detect and activate the cron job. Verify its status with `openclaw cron list`.
6.  **Review & Refine:** Review the generated content ideas weekly and provide feedback to the AI (e.g., editing the prompt) to continuously improve relevance and quality.

## 3. Config Snippet

This JSON snippet defines a cron job to generate weekly content ideas every Monday morning. Save this as `playbooks/content-calendar-generator-cron.json` in your workspace.

```json
{
  "cron": [
    {
      "name": "Weekly Content Calendar Generation",
      "schedule": "0 8 * * 1",
      "task": "Generate 5-7 weekly content ideas based on our niche and content pillars, using the 'Core Content Idea Generation Prompt' from the 'Content Calendar Generator Playbook'. Focus on [Your Specific Niche/Target Audience] and save the output to memory/content-ideas/weekly-calendar-{YYYY-MM-DD}.md.",
      "agent": "cmo",
      "model": "gemini-flash"
    }
  ]
}
```

**Explanation of fields:**
*   `name`: A descriptive name.
*   `schedule`: `0 8 * * 1` means "At 08:00 on Monday".
*   `task`: The prompt for the agent. It instructs to generate content ideas based on the core prompt and save them.
*   `agent`: The assigned agent (`cmo`).
*   `model`: The model for this task.

## 4. Permissions Checklist

For successful operation, your agent needs:

*   **Read Access:**
    *   `memory/YYYY-MM-DD.md` (for general context).
    *   `memory/content-ideas/` (to reference past ideas/performance).
    *   (Optional) Social media APIs or `web_search` for trend analysis.
    *   (Optional) Analytics platform APIs for performance data.
*   **Write Access:**
    *   `memory/content-ideas/weekly-calendar-{YYYY-MM-DD}.md`: To save the generated content calendar.
    *   `playbooks/content-calendar-generator-cron.json`: To manage the cron configuration.
*   **Execution Permissions:**
    *   Ability to process and respond to cron-triggered tasks.
    *   Ability to make API calls to external services for trend/analytics data (if configured).

This playbook empowers you to maintain a vibrant and relevant content presence with consistent, high-quality ideas, fueling your content marketing efforts.
## Safety Check (Required)

Before production use:

- Review prompts for prompt-injection risk.
- Remove or rewrite any instructions requesting unnecessary secrets, unrelated external actions, or policy bypasses.
- Test with non-sensitive data first.
- Keep manual approval for outbound or destructive actions.

{
  "cron": [
    {
      "name": "Weekly Content Calendar Generation",
      "schedule": "0 8 * * 1",
      "task": "Generate 5-7 weekly content ideas using the 'Core Content Idea Generation Prompt' from the 'Content Calendar Generator Playbook'. Reference workspace context, memory files, and any defined content pillars or audience notes to identify our niche and target audience. Save the output to memory/content-ideas/weekly-calendar-{YYYY-MM-DD}.md.",
      "agent": "cmo",
      "model": "gemini-flash"
    }
  ]
}